Campaigns & Brands
Campaigns, identities, and presentation design for brands and institutions, built around a clear idea and finished to a high standard.
TIFFANY & CO. Archives | Client: Tiffany & Co.
The original holiday windows. Working with Tiffany’s window designer, I developed and illustrated their children’s-book concept, refining each scene into designs that were brought to life across the company’s entire chain of stores. These are the original drawings, a blend of storytelling and elegance capturing the joy of the holiday season, and the starting point for the Retcon reimagining.
Role: Illustrator & Design Development
Focus: Holiday Retail Display, Children’s-Book Illustration, Design Development
Role: Illustrator & Design Development
Focus: Holiday Retail Display, Children’s-Book Illustration, Design Development
BROOGVILLE DESIGN & BRANDING | Original IP · Brand Development
Where the Broogs began. This early concept work built a brand world around Broogville University, an original monster-meets-sports property with team logos, mascots and a full identity system. The Broogs have since grown into the home for my friendly-creature work. One Broog starred in my own Thanksgiving video greetings, and Broogs characters appear in both my Exotic Matter and Storytelling reels.
Role: Creator, Character & Brand Designer
Focus: Original IP Development, Brand Identity System, Character Design
Role: Creator, Character & Brand Designer
Focus: Original IP Development, Brand Identity System, Character Design
Kérastase | Clients: Lazard · L’Oréal
Sculpted hair – literally. The image began as artwork I created for a client job featuring Kérastase, L’Oréal’s luxury haircare brand: a portrait framed by fiery copper hair sculpted into sweeping, impossible curls. I later developed it into a video shot in which she turns her head in a candid moment, the sculpted hair turning with her, every curl locked in place.
Role: Creator-Director & Illustrator
Focus: Beauty & Brand Imagery, Sculptural Hair Design, Still-to-Motion Development
Role: Creator-Director & Illustrator
Focus: Beauty & Brand Imagery, Sculptural Hair Design, Still-to-Motion Development
Stone Cross | Original IP · Early Identity Work
An early personal identity system built around a piece of folklore. “Fairy stones,” mineral crystals that naturally form in the shape of a cross, come with an old legend: they’re said to be the tears of faeries who wept on hearing of a great man’s death. I loved that strange collision of myth and history, so I made the stone the centerpiece of the mark, paired with whimsical “dreamer” graphics designed for letterhead and stationery.
Role: Concept, Logo & Identity Design
Focus: Personal Identity, Folklore-Inspired Design, Stationery System
Role: Concept, Logo & Identity Design
Focus: Personal Identity, Folklore-Inspired Design, Stationery System
BOULEVARD ZEN FOUNDATION LOGO | Clients: Rich Tola · Boulevard Zen Foundation
Identity for the Boulevard Zen Foundation, a charity founded by author and filmmaker Rich Tola to teach yoga to women and children who had survived domestic violence. Inspired by his feature film, the mark pairs bold, hand-cut lettering with a strong framed emblem, balancing calm with resilience for a cause about standing firm through adversity.
Role: Logo & Identity Design
Focus: Nonprofit Identity, Custom Lettering, Brand Mark
Role: Logo & Identity Design
Focus: Nonprofit Identity, Custom Lettering, Brand Mark
Two Strike Hitter | Client: Rich Tola
Logo for Two Strike Hitter, filmmaker Rich Tola’s production company, which produced and distributed his film and video projects worldwide. The film-strip frame and baseball-dot detail turn the name into a cinematic badge for an underdog who keeps swinging with the count against him, a production banner built to open every title.
Role: Logo & Identity Design
Focus: Production Company Identity, Brand Mark, Concept-Driven Typography
Role: Logo & Identity Design
Focus: Production Company Identity, Brand Mark, Concept-Driven Typography
Rich Tola Logo | Client: Rich Tola
Personal brand identity for Rich Tola, an author, filmmaker and media personality. The bold stacked lettering and black-and-white badge, split by a single sphere, give his name the weight of a title card, an identity built to carry across films, books and broadcast.
Role: Logo & Identity Design
Focus: Personal Branding, Custom Typography, Brand Mark
Role: Logo & Identity Design
Focus: Personal Branding, Custom Typography, Brand Mark
Huckberry × Vaer ‘G2 Pacific Steel GMT’ | Condé Nast Spread
Reframing the brand through a premium editorial lens to target a craft‑minded, California‑rooted consumer.
Role: Art Director & Concept Designer
Focus: Persona Development, Editorial Layout, & Interactive UX (Live QR)
Role: Art Director & Concept Designer
Focus: Persona Development, Editorial Layout, & Interactive UX (Live QR)
