Director’s Note

I find the fantastic in the mundane, crowd-surf the zeitgeist, and hack bold trails through strange new worlds.

I’ve spent more than two decades as a creative and art director for brands, institutions, and entertainment, hiring, training, and leading teams of up to 20 artists. That work has spanned promotional, branding and presentation design, character and story development, dimensional production and video. I’ve led demanding projects for major financial institutions and development for entertainment studios alike, and have worked shoulder-to-shoulder with veteran teams from major studios and streaming platforms, including alumni from ILM and Netflix.

My foundation was built hands-on from pencil to pixel using traditional methods. I founded Baer Davis to push my abilities into new frontiers, building a proprietary AI-augmented production pipeline of my own design along the way: not a shortcut, but an expansive suite of tools to keep pace with how I think and work, and to harness the most groundbreaking technology available. I’ve always been able to take an idea from concept to finished work; I’m just painting on a much bigger canvas now.

Today I’m turning that range toward advertising, with a slate of character- and concept-driven commercial work. I’m drawn to work that hasn’t been done before, like my most recent role as one of the credited AI Directors on the first full-length episode of a brand-new streaming platform, where the format itself was still being invented. You’ll find the work throughout this site.

Next, I’m open to a creative-director role or select commercial projects that bring that kind of challenge and need someone leading from the front, with a production pipeline behind me as the proof, not the pitch.