Campaigns & Brands
Campaigns, identities, and presentation design for brands and institutions, built around a clear idea and finished to a high standard.
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Trim tags designed for G-Unit’s workwear-inspired line, built on the “Tools of the Trade” identity I created while working with Ecko. These are my original tag options, brought to life here as finished, weathered pieces with the heavy-duty character the line was built around.
Role: Original Apparel & Trim Designer
Focus: Apparel Branding, Trim Design, Product Visualization
Role: Original Apparel & Trim Designer
Focus: Apparel Branding, Trim Design, Product Visualization
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
The “Tools of the Trade” tag design scaled up into a full campaign image. The hoodie, with its gray chest and burgundy sleeves, carries the chest graphic I designed for the line, a look that went on to anchor G-Unit’s vintage-styled workwear.
Role: Original Apparel Designer · Campaign Visualization
Focus: Apparel Graphics, Brand Campaign, Art Direction
Role: Original Apparel Designer · Campaign Visualization
Focus: Apparel Graphics, Brand Campaign, Art Direction
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
The original button and zipper-pull options I designed for the line, presented as they would appear in a retail display case. Small trims, but they carry the brand into every closure, from logo rivets to custom pulls.
Role: Original Trim Designer
Focus: Hardware & Trim Design, Brand Detailing, Product Visualization
Role: Original Trim Designer
Focus: Hardware & Trim Design, Brand Detailing, Product Visualization
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Campaign imagery for G-Unit built around the apparel I designed for the line: the gray-and-burgundy hoodie with my chest graphic, and denim finished with a leather patch based on my logo design. The workwear world of hammers, garages and raw industrial spaces gives the clothes the grit the brand was going for.
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Campaign imagery for G-Unit built around the apparel I designed for the line: the gray-and-burgundy hoodie with my chest graphic, and denim finished with a leather patch based on my logo design. The workwear world of hammers, garages and raw industrial spaces gives the clothes the grit the brand was going for.
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Campaign imagery for G-Unit built around the apparel I designed for the line: the gray-and-burgundy hoodie with my chest graphic, and denim finished with a leather patch based on my logo design. The workwear world of hammers, garages and raw industrial spaces gives the clothes the grit the brand was going for.
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Campaign imagery for G-Unit built around the apparel I designed for the line: the gray-and-burgundy hoodie with my chest graphic, and denim finished with a leather patch based on my logo design. The workwear world of hammers, garages and raw industrial spaces gives the clothes the grit the brand was going for.
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Campaign imagery for G-Unit built around the apparel I designed for the line: the gray-and-burgundy hoodie with my chest graphic, and denim finished with a leather patch based on my logo design. The workwear world of hammers, garages and raw industrial spaces gives the clothes the grit the brand was going for.
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Campaign imagery for G-Unit built around the apparel I designed for the line: the gray-and-burgundy hoodie with my chest graphic, and denim finished with a leather patch based on my logo design. The workwear world of hammers, garages and raw industrial spaces gives the clothes the grit the brand was going for.
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
Role: Original Apparel Designer · Campaign Art Direction
Focus: Apparel Branding, Campaign Imagery, Brand Worldbuilding
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Retail display concepts that carry the “Tools of the Trade” identity into the store, with wooden crates, tool-crib fixtures and stenciled signage turning the denim and apparel into a full in-store brand experience.
Role: Brand & Retail Display Design
Focus: Retail Environment, Brand Extension, Display Design
Role: Brand & Retail Display Design
Focus: Retail Environment, Brand Extension, Display Design
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Retail display concepts that carry the “Tools of the Trade” identity into the store, with wooden crates, tool-crib fixtures and stenciled signage turning the denim and apparel into a full in-store brand experience.
Role: Brand & Retail Display Design
Focus: Retail Environment, Brand Extension, Display Design
Role: Brand & Retail Display Design
Focus: Retail Environment, Brand Extension, Display Design
G-UNIT | Client: Ecko Unltd. · G-Unit Clothing
Retail display concepts that carry the “Tools of the Trade” identity into the store, with wooden crates, tool-crib fixtures and stenciled signage turning the denim and apparel into a full in-store brand experience.
Role: Brand & Retail Display Design
Focus: Retail Environment, Brand Extension, Display Design
Role: Brand & Retail Display Design
Focus: Retail Environment, Brand Extension, Display Design
