Campaigns & Brands
Campaigns, identities, and presentation design for brands and institutions, built around a clear idea and finished to a high standard.
Strive Village Weights Option | Client: Strive Village
An alternate design presented alongside the finger-barbell version, built around a stack of sculpted weight plates on a solid base. It carries the same custom character, generated from a proprietary LoRA and set into a Cinema 4D design, along with the acquisition branding. The client chose the barbell version, but this one shows how the same elements could be arranged into a heavier, more monumental piece.
Role: Concept, Product Design, 3D Design, 3D Modeling & Client Presentation
Focus: AI Character Integration, Dimensional Design, Design Options
Role: Concept, Product Design, 3D Design, 3D Modeling & Client Presentation
Focus: AI Character Integration, Dimensional Design, Design Options
Strive Village Model | Client: Strive Village
The Strive Village bodybuilder as a stand-alone hero graphic: the custom character from the commemorative piece, generated from a proprietary LoRA, posed mid-lift against the brand’s own logo.
Role: Character Design & Brand Graphics
Focus: AI Character Design, Brand Graphics, Hero Image
Role: Character Design & Brand Graphics
Focus: AI Character Design, Brand Graphics, Hero Image
Katmandu Embroidered | Clients: Jefferies · Katmandu
The deal graphic, taken beyond the piece. From the start, the coaster-loop design was built to work as a freestanding graphic as well, and it was presented to the client as a set of apparel options. In this one it becomes a fully stitched main piece, with the loop’s track and Katmandu’s reversed logo rendered in tone-on-tone embroidery for a premium, tactile finish.
Role: Design & Apparel Graphics
Focus: Graphic Adaptation, Embroidery Design, Brand Extension
Role: Design & Apparel Graphics
Focus: Graphic Adaptation, Embroidery Design, Brand Extension
Katmandu Roller Coaster | Clients: Jefferies · Katmandu
A coaster loop built for a $600 million deal. Jefferies served as lead financial advisor and capital markets advisor to FAST Acquisition Corp. II on its deSPAC and business combination with Falcon’s Beyond, the entertainment company behind the Katmandu theme parks. I turned the deal into the ride itself: a steel coaster loop framing the announcement, red cars cresting the top, and Katmandu’s reversed logo anchoring the base. The finished piece was produced as a static sculpture; the looping animation was added to bring the ride to life for the client presentation.
Role: Concept, Design, 3D Modeling & Client Presentation
Focus: Thematic Concept, Brand Integration, Presentation Animation
Role: Concept, Design, 3D Modeling & Client Presentation
Focus: Thematic Concept, Brand Integration, Presentation Animation
Katmandu Print | Clients: Jefferies · Katmandu
A second apparel option presented alongside the embroidered version, scaling the same deal graphic down to a secondary chest element. Katmandu’s unusual reversed logo leads in bold red, with the coaster-loop emblem tucked beneath it, showing how one graphic system flexes from a large-scale piece to a subtle apparel accent.
Role: Design & Apparel Graphics
Focus: Graphic Adaptation, Apparel Placement, Brand Extension
Role: Design & Apparel Graphics
Focus: Graphic Adaptation, Apparel Placement, Brand Extension
OH HEY OJ | Spec Commercial · Product Hero
The hero product shot for Oh Hey OJ, an original juice brand created for Lightricks’ FLUX Kontext Challenge in LTX Studio. Stacked cans of the brand’s custom packaging sit at the water’s edge, buried in an avalanche of fresh oranges and splashing surf. It’s the moment the commercial builds toward, where the product finally owns the frame.
Role: Creator-Director
Focus: Brand & Packaging Design, Product Hero Shot, Commercial Art Direction
Role: Creator-Director
Focus: Brand & Packaging Design, Product Hero Shot, Commercial Art Direction
Oh Hey OJ Pete Intro | Spec Commercial · Development
The original punchline. The spot first closed on a celebrity-style spokesman, a gamer who hadn’t seen daylight in days, with his likeness, personality and voice fully developed. The bit worked. In the end I pivoted away from the celebrity angle and let the strangely intelligent crabs carry the comedy instead, keeping the spot’s humor entirely its own.
Role: Creator-Director
Focus: Concept Development, Creative Iteration, Comedic Direction
Role: Creator-Director
Focus: Concept Development, Creative Iteration, Comedic Direction
Ratchet Master Logo | Client: Ecko Unltd. · G-Unit Clothing
A logo from my original design work for the line. Distressed, arched lettering gives “Ratchet Master” the feel of a stamped tool-company mark, part of the workwear vocabulary built across G-Unit’s tags, trims and graphics.
Role: Original Logo Designer
Focus: Logo Design, Distressed Typography, Apparel Branding
Role: Original Logo Designer
Focus: Logo Design, Distressed Typography, Apparel Branding
Disney Lucasfilm Acquisition | Clients: Goldman Sachs · The Walt Disney Company
A landmark deal that changed the face of the entertainment industry: Disney’s $4.05 billion acquisition of Lucasfilm, with Goldman Sachs advising Disney. Every competing studio wanted this one. I won it through several rounds of concept art and design, exploring painterly scenes and every way to merge the two franchises, before landing on the strongest answer of all: the simplest image possible. One idea said it all.
Role: Concept, Illustration, Design & Client Presentation
Focus: Licensed IP Integration, Concept Development, Competitive Pitch
Role: Concept, Illustration, Design & Client Presentation
Focus: Licensed IP Integration, Concept Development, Competitive Pitch
WA Logo | Client: Webster Associates
A modern monogram for Webster Associates. Interlocking chrome-edged strokes form a single “WA” mark that reads as both letters and architecture, giving the firm a sleek, engineered identity that works as well on screen as it would in brushed metal.
Role: Logo & Identity Design
Focus: Monogram Design, Dimensional Logo Rendering, Brand Mark
Role: Logo & Identity Design
Focus: Monogram Design, Dimensional Logo Rendering, Brand Mark
DUN & BRADSTREET RUSHMORE | Client: Dun & Bradstreet
Four presidents, one former employer. Dun & Bradstreet counts Abraham Lincoln, Ulysses S. Grant, Grover Cleveland and William McKinley among its past employees, so for the company’s $7.1 billion acquisition by CC Capital, Cannae, THL and Black Knight, I put all four on Mount Rushmore. This multi-use digital illustration was created entirely by hand, before AI image tools existed: every face was painted into the mountain to match the monument’s stone, light and scale. It became the signature image of the deal and has since been expanded into a short video.
Role: Concept & Digital Illustration
Focus: Digital Painting, Photoreal Compositing, Concept-Driven Storytelling
Role: Concept & Digital Illustration
Focus: Digital Painting, Photoreal Compositing, Concept-Driven Storytelling
Calm Guy | Clients: Insight Venture Capital · Calm.com, Inc.
Calm, in a single image. For Insight’s work with Calm, I created an original character to capture what the app promises: a blissed-out guy sinking into a steaming mug that carries the Calm logo, wisps of steam curling overhead. He makes “calm” warm, human and a little funny, a one-image ad where the feeling lands before the brand name is even read.
Role: Concept, Character Design & Brand Graphics
Focus: Character-Led Advertising, Brand Integration, Character Appeal
Role: Concept, Character Design & Brand Graphics
Focus: Character-Led Advertising, Brand Integration, Character Appeal
